Privacy Policy

*Effective Date:* February 16, 2026

## 1. Introduction

The Solar Pro USA LLC DBA The Solar Pro ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, or SMS messaging program.

By using our services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our services.

### 🔒 SMS Messaging Privacy Commitment

*No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.*

*Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.*

## 2. Information We Collect

### 2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

*Contact Information:* Name, email address, phone number, mailing address - used for communication, appointment scheduling, service delivery

*Property Information:* Home address, roof type, utility provider, electricity usage - used for solar system design and feasibility assessment

*Financial Information:* Credit information (for financing), utility bills, income verification - used for financing eligibility, utility program enrollment

*Account Credentials:* Username, password, security questions - used for account access and security

*Communication Preferences:* SMS opt-in, email preferences, preferred contact times - used for communication and marketing

*Feedback and Correspondence:* Survey responses, customer service inquiries, complaints - used for service improvement, customer support

### 2.2 Information We Collect Automatically

When you access our website or use our services, we automatically collect certain information:

•⁠ ⁠*Device Information:* IP address, browser type, operating system, device type

•⁠ ⁠*Usage Data:* Pages visited, time spent on pages, links clicked, referring website

•⁠ ⁠*Location Data:* General geographic location based on IP address

•⁠ ⁠*Cookies and Tracking Technologies:* We use cookies, web beacons, and similar technologies to enhance your experience and analyze usage patterns

### 2.3 Information from Third Parties

We may receive information about you from:

•⁠ ⁠*Installation Partners:* Project status, installation details, customer satisfaction

•⁠ ⁠*Utility Companies:* Energy usage data, rate information, program eligibility (with your consent)

•⁠ ⁠*Financing Providers:* Credit decisions, loan status

•⁠ ⁠*Lead Generation Partners:* Contact information, property details

•⁠ ⁠*Public Records:* Property information, ownership records

## 3. How We Use Your Information

We use your information for the following purposes:

### 3.1 Service Delivery

•⁠ ⁠Providing solar consultation and system design services

•⁠ ⁠Scheduling and conducting appointments

•⁠ ⁠Creating customized solar proposals

•⁠ ⁠Coordinating with installation partners

•⁠ ⁠Assisting with utility program enrollment (e.g., Northern NRG Solar Club)

•⁠ ⁠Processing applications and supporting documentation

### 3.2 Communication

•⁠ ⁠Sending appointment reminders and confirmations

•⁠ ⁠Providing project updates and installation schedules

•⁠ ⁠Responding to inquiries and customer support requests

•⁠ ⁠Sending educational content about solar energy and energy savings

•⁠ ⁠Delivering promotional offers and special incentives (with your consent)

•⁠ ⁠Conducting surveys and gathering feedback

### 3.3 Business Operations

•⁠ ⁠Improving our services and user experience

•⁠ ⁠Analyzing usage patterns and trends

•⁠ ⁠Conducting market research

•⁠ ⁠Detecting and preventing fraud

•⁠ ⁠Enforcing our Terms of Service

•⁠ ⁠Complying with legal obligations

•⁠ ⁠Managing our business operations

### 3.4 Marketing and Advertising

•⁠ ⁠Sending promotional communications about our services (with your consent)

•⁠ ⁠Personalizing content and offers based on your interests

•⁠ ⁠Displaying targeted advertisements on our website and other platforms

•⁠ ⁠Measuring the effectiveness of marketing campaigns

## 4. How We Share Your Information

*Important: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.*

We may share your information in the following circumstances:

### 4.1 Service Providers and Subcontractors

We share information with trusted service providers who assist us in operating our business, including:

•⁠ ⁠*Installation Partners:* Qualified solar installation companies who perform system installation (name, contact information, property details, system specifications)

•⁠ ⁠*CRM and Communication Platforms:* Go High Level, email service providers, SMS gateway providers (for message delivery only)

•⁠ ⁠*Payment Processors:* For processing payments (when applicable)

•⁠ ⁠*Customer Support Services:* To provide customer service and technical support

•⁠ ⁠*Analytics Providers:* To analyze website usage and improve our services

•⁠ ⁠*IT and Security Services:* To maintain and secure our systems

*These service providers are contractually obligated to use your information only for the purposes of providing services to us and to protect your information in accordance with this Privacy Policy.*

### 4.2 Utility Companies and Program Administrators

With your explicit consent, we may share information with:

•⁠ ⁠Utility companies for program enrollment (e.g., Northern NRG Solar Club)

•⁠ ⁠Government agencies for incentive and rebate programs

•⁠ ⁠Solar renewable energy credit (SREC) administrators

### 4.3 Financing Partners

If you apply for financing, we may share your information with lending institutions to process your application. This may include personal information, credit information, and property details.

### 4.4 Legal Requirements and Protection

We may disclose your information when required by law or when we believe disclosure is necessary to:

•⁠ ⁠Comply with legal obligations, court orders, or government requests

•⁠ ⁠Enforce our Terms of Service or other agreements

•⁠ ⁠Protect the rights, property, or safety of The Solar Pro USA LLC DBA The Solar Pro, our users, or others

•⁠ ⁠Detect, prevent, or address fraud, security, or technical issues

•⁠ ⁠Respond to claims that content violates the rights of others

### 4.5 Business Transfers

If The Solar Pro USA LLC DBA The Solar Pro is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website before your information becomes subject to a different privacy policy.

### 4.6 With Your Consent

We may share your information for other purposes with your explicit consent or at your direction.

### 🔒 What We Do NOT Do

*We do NOT:*

•⁠ ⁠Sell your personal information to third parties for their marketing purposes

•⁠ ⁠Share your SMS opt-in data with any third parties (except SMS service providers for message delivery)

•⁠ ⁠Provide your contact information to unrelated companies for promotional purposes

•⁠ ⁠Share your information with marketing affiliates or data brokers

## 5. SMS Messaging Privacy

### 5.1 SMS Opt-In and Consent

When you opt into our SMS messaging program:

•⁠ ⁠Your phone number and consent are collected solely for the purpose of sending you text messages about our services

•⁠ ⁠You may opt out at any time by texting "STOP"

•⁠ ⁠Message and data rates may apply

•⁠ ⁠Message frequency varies based on your engagement with our services

### 5.2 SMS Data Protection

Your SMS opt-in information is:

•⁠ ⁠Stored securely in our CRM system (Go High Level)

•⁠ ⁠Used only by our authorized staff for customer communication

•⁠ ⁠Shared only with SMS gateway providers for message delivery

•⁠ ⁠Never sold, rented, or provided to marketing companies or data brokers

•⁠ ⁠Protected by industry-standard encryption and security measures

### 5.3 SMS Service Providers

We use the following types of service providers for SMS delivery:

•⁠ ⁠*SMS Aggregators:* Companies that route messages between our system and mobile carriers

•⁠ ⁠*Mobile Carriers:* Your wireless provider (e.g., T-Mobile, AT&T, Verizon) that delivers messages to your device

•⁠ ⁠*CRM Platform:* Go High Level, which manages our customer communications

These providers are bound by strict contractual obligations and industry regulations to protect your information and use it only for message delivery purposes.

## 6. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

•⁠ ⁠*Encryption:* Data is encrypted in transit (SSL/TLS) and at rest

•⁠ ⁠*Access Controls:* Limited access to personal information on a need-to-know basis

•⁠ ⁠*Authentication:* Multi-factor authentication for staff accessing sensitive systems

•⁠ ⁠*Monitoring:* Regular security audits and monitoring for suspicious activity

•⁠ ⁠*Training:* Staff training on data protection and privacy best practices

•⁠ ⁠*Vendor Management:* Due diligence and contractual protections with service providers

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to improve our security practices.

## 7. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

### Retention Periods:

•⁠ ⁠*Active Customers:* For the duration of our relationship plus 7 years for legal and tax purposes

•⁠ ⁠*Inactive Leads:* Up to 3 years from last interaction

•⁠ ⁠*SMS Opt-In Records:* Until you opt out, plus 1 year for compliance documentation

•⁠ ⁠*Marketing Communications:* Until you unsubscribe, plus 6 months

•⁠ ⁠*Financial Records:* 7 years for tax and legal compliance

•⁠ ⁠*Legal and Compliance Records:* As required by applicable law

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policy.

## 8. Your Rights and Choices

### 8.1 Access and Correction

You have the right to access and update your personal information. You can:

•⁠ ⁠Log into your account to view and edit your information

•⁠ ⁠Contact us support@thesolar.pro to request access to your data

•⁠ ⁠Request corrections to inaccurate or incomplete information

### 8.2 SMS Opt-Out

To stop receiving SMS messages from us:

•⁠ ⁠Text *STOP* to any message we send you

•⁠ ⁠You will receive a confirmation that you have been unsubscribed

•⁠ ⁠You can re-opt-in at any time by texting *START* or signing up again through our website

### 8.3 Email Opt-Out

To unsubscribe from promotional emails:

•⁠ ⁠Click the "Unsubscribe" link at the bottom of any promotional email

•⁠ ⁠Contact us at support@thesolar.pro

•⁠ ⁠Note: You may still receive transactional emails related to your account or services (e.g., appointment confirmations)

### 8.4 Cookie Preferences

You can control cookies through your browser settings:

•⁠ ⁠Most browsers allow you to refuse cookies or delete existing cookies

•⁠ ⁠Note that disabling cookies may affect website functionality

•⁠ ⁠Some tracking technologies may not be controlled through browser settings alone

### 8.5 Do Not Track

Some browsers have "Do Not Track" features. At this time, our website does not respond to Do Not Track signals.

### 8.6 Data Deletion

You may request deletion of your personal information by contacting us. We will comply with your request except where:

•⁠ ⁠We are required to retain information by law

•⁠ ⁠Information is needed to complete a transaction or service you requested

•⁠ ⁠Information is necessary for legal claims or compliance purposes

•⁠ ⁠Deletion would interfere with our ability to exercise our legal rights

### 8.7 State-Specific Rights

Depending on your location, you may have additional rights under state privacy laws (e.g., California CCPA, Virginia VCDPA). These may include:

•⁠ ⁠Right to know what personal information we collect and how it's used

•⁠ ⁠Right to request deletion of your information

•⁠ ⁠Right to opt out of the "sale" of personal information (we do not sell personal information)

•⁠ ⁠Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at support@thesolar.pro with "Privacy Rights Request" in the subject line.

## 9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

If you believe we have collected information from a child, please contact us immediately at support@thesolar.pro.

## 10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction.

When we transfer information internationally, we implement appropriate safeguards to protect your information in accordance with this Privacy Policy and applicable laws.

## 11. Third-Party Websites and Services

Our website may contain links to third-party websites (including installation partners, financing providers, and utility companies). This Privacy Policy does not apply to those websites.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

## 12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make material changes, we will:

•⁠ ⁠Update the "Effective Date" at the top of this policy

•⁠ ⁠Post the updated policy on our website

•⁠ ⁠Notify you via email or SMS (if you have opted in)

•⁠ ⁠Obtain your consent if required by law

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

## 13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

*The Solar Pro USA LLC DBA The Solar Pro*

Email: support@thesolar.pro

Phone: 1-801-867-1441

Website: https://thesolar.pro

*For SMS messaging inquiries:* Text *HELP* to our number or use the contact information above.

*For privacy rights requests:* Email support@thesolar.pro with "Privacy Rights Request" in the subject line.

We will respond to your inquiry within 30 days.

## 14. Complaints and Dispute Resolution

If you have a complaint about our privacy practices, please contact us first using the information above. We will investigate and work to resolve your concern.

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority or regulatory agency.

### 📱 SMS Privacy Summary (Required Disclosure)

*Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.*

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*The Solar Pro USA LLC DBA The Solar Pro*

Your privacy is our priority

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